The "Analytics" — "Your Reports" section displays key data about call sources and helps you understand how traffic converts into calls.
This section provides the following information:
Which keywords and campaigns generate the most calls;
How effective they are: how many website visitors make calls, and what proportion of those calls are targeted;
The number of unique visitors and calls;
Which pages of the website generate the most calls;
The browsers, operating systems, and devices used by visitors to access the website;
Information on costs and revenue (end-to-end analytics).
You can navigate to "Analytics" by selecting the corresponding section in the project menu:
Ready-made Reports in the "Analytics" Section
The section includes 10 pre-configured reports. The reports are available to users with Administrator and Analyst access levels.
The ready-made reports in this section display the number of calls and targeted calls, their conversion rates, the number of sessions broken down by various dimensions, and session and call charts for the selected period.
Clicking on the icon of the desired parameter displays the corresponding data in the form of a chart:
The chart can be hidden or displayed in the reports using the "Chart" button:
Clicking a parameter name in the report enables sorting by that parameter. By default, the data is sorted by the "Sessions" column.
All reports can be copied, edited, downloaded, and deleted.
When editing, you can modify the report conditions based on pre-configured filters.
We recommend doing this only after copying the report and editing the copy.
This will preserve the default reports and make it easier to troubleshoot any issues with the conditions you have configured.
Pre-configured and custom reports can be downloaded in CSV format:
Reports that are no longer needed can be deleted:
You can also share a report with colleagues:
A ready-made message will be available in the window, which can be added directly to an email or chat conversation. The link can also be copied separately:
When following a shared report link, you can change the report name in the window. You can also select a project from the list to save this report configuration to, if you have multiple projects. Additionally, the template can be made available across all your projects:
Let's take a look at the default reports:
1. Report on the efficiency of advertising campaigns — data analysis is carried out at the advertising campaign level. By default, this report is the first to load when the section is opened.
To change the default report, simply select the desired report and mark it with a star.
2. Browser — visitors' browser data
3. Callback widget: efficiency of different advertising campaigns — displays analytics data for the callback form.
4. Geolocation — analytics data from sessions and calls.
5. Calls from PPC — analytics of all inquiries from paid traffic, broken down to the campaign and keyword level. This includes calls following visits from the CPC channel. The report provides information on sessions and calls within each advertising campaign for the selected period.
6. Landing page — data on the first page of the website that a visitor arrived at from an ad or other source.
7. Call page — data on the page from which the visitor made a call.
8. Detailed report on advertising efficiency (down to keyword level) — analytics carried out at the keyword level within advertising campaigns.
9. Devices — displays data by device type and installed operating system.
10. End-to-End analytics — this report provides information on costs broken down by advertising campaign, advertising campaign revenue, and ROI.
Important! End-to-End analytics requires additional configuration with your CRM and advertising accounts. You can set everything up by following the instructions.
If needed, our managers will be happy to guide you through what is required to enable End-to-End analytics in your project via chat.
Currently, revenue data can be retrieved from the following systems:
amoCRM,
Bitrix24,
retailCRM,
Pipedrive,
ZohoCRM.
Cost data can be retrieved from the following accounts:
Google Ads,
Facebook,
Yandex.Direct
and manual cost import.
If End-to-End analytics is already enabled in your project, the following data will also be available in the reports: costs, cost per targeted call (CPTC), return on investment (ROI), revenue, and number of deals in the following reports:
Report on the efficiency of advertising campaigns
Geolocation
Calls from PPC
Detailed report on advertising efficiency (down to keyword level)
Call statistics in Reports include inbound calls and Callback calls. The call count statistics may not match those in the "Call Log". The reason for this is that repeat calls are linked to the last active client_id session. This means that if a client's last active session on the website was on April 1st and a repeat call comes in on April 15th, this call will be recorded in the statistics with the date of April 1st, as it is linked to the visitor's last session. Statistics in Google Analytics and Ringostat may differ, as filters may be applied in GA that affect the number of visits/sessions.