First we need to determine which user sources we want to track. After that, let's set up tracking in the "Traffic Channels" section.
Each click to the site has a source and a channel.
The source (utm_source) can be:
yandex, google (search engines)
site.com (address of a specific website)
direct (visiting a site by entering the URL in the address bar or navigating from browser bookmarks)
.* (any tracking source)
A channel (utm_medium) can be:
organic (organic, free search)
cpc (contextual advertising)
referral (any other site that has a link to yours)
.* (any tracking channel)
Utm_term, utm_content and utm_campaign - if necessary, you can specify tracking settings at the level of advertising campaigns, keywords and tags. But we usually indicate tracking of all calls at these levels - .*
Most of our clients track all sources of referrals to the site, an example of this setting is below:
Example of settings for tracking conversions from contextual advertising: