Creating a traffic channel
Olga Kalchenko avatar
Written by Olga Kalchenko
Updated over a week ago

First we need to determine which user sources we want to track. After that, let's set up tracking in the "Traffic Channels" section.

Each click to the site has a source and a channel.

The source (utm_source) can be:

  • yandex, google (search engines)

  • (address of a specific website)

  • direct (visiting a site by entering the URL in the address bar or navigating from browser bookmarks)

  • .* (any tracking source)

A channel (utm_medium) can be:

  • organic (organic, free search)

  • cpc (contextual advertising)

  • referral (any other site that has a link to yours)

  • .* (any tracking channel)

Utm_term, utm_content and utm_campaign - if necessary, you can specify tracking settings at the level of advertising campaigns, keywords and tags. But we usually indicate tracking of all calls at these levels - .*

Most of our clients track all sources of referrals to the site, an example of this setting is below:

Example of settings for tracking conversions from contextual advertising:

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