This configuration allows you to track phone calls in the advertising panels of Google DV360 or Google Campaign Manager.
In the Ringostat Panel, please go to Call tracking → Custom JavaScript functions, select the call moment, and add the event push to the data layer:
dataLayer.push({'event': 'RingostatCall'});
In GTM, please create an activation trigger of the Custom Event type and specify the event name from the data layer:
Next, please go to the Tags section and create a new tag by filling in the following fields:
Tag type – Floodlight Counter
Advertiser ID – can be found on the advertiser details page, under the advertiser name
Group Tag String – invmedia. In the “Action” table, please find the appropriate action and check the group tag string displayed in the column on the right
Activity Tag String – calll0. In the same table, please find the appropriate action and check the activity tag string in the column on the right
Counting method – Standard
Activation trigger – the trigger created earlier
Please save and publish the changes.