In the Ringostat Panel, you may configure call transmission through Custom JavaScript Functions for different substitution types: Callback or calls from dynamic number substitution.
Calls from static number pools that do not originate from the website cannot be transmitted in this way.
To configure this, please add a JS function in the section Call tracking → Custom JavaScript Functions.
Example configuration — transmitting the Call via Callback event
To do this, please click Edit code and add the following code along with the event name — for example, RingostatCallback:
(function(data) {
if (Insertion_type=='callback')
{
dataLayer.push({'event': 'RingostatCallback'})
}
});
You may choose the event name freely — the most important part is linking it to further settings in GTM.
In the GTM interface, please create — as described above — a trigger of the Custom Event type, with the name corresponding to the defined event:
Next, please go to the Tags section and create a new tag, setting:
Tag type – Google Analytics / Universal Analytics
Tracking type – Event
Category – event name (the same as in the trigger)
Action – action
Label – event label
Value – event value (e.g., 10)
Google Analytics settings – GA identifier or a variable containing the identifier
Activation trigger – the trigger created earlier
After completing these steps, please save and publish the changes.
After a Callback-type call appears on the website, an event with the name you specified will appear in the Google Analytics reports.
Available additional filters
Below are the parameters that can be used to create filters:
Parameter | What it contains | Example value |
Insertion_type | Number replacement type | callback, dynamic, static |
Type | Call type | in(incoming),out(outgoing),callback |
Call_count | What is the charge for the call from this customer? | 1, 2, 2003 |
Unique_call | Is this the first call from this number? | true / false |
Source | utm_source of the visitor | google, facebook |
Medium | utm_medium | cpc, organic |
Campaign | utm_campaign | brand_search_2024 |
Keyword | utm_term (keyword) | buy air conditioner |
Content | utm_content | banner_top |
Pool_name | Number pool name (usually = source/channel) | google_cpc |
Last_Page | The page from which the call was made | /contacts |
Referrer | Where did the visitor come from? | |
Visitor_UUID | Google Analytics Client ID | 12345678.87654321 |
Visitor_IP | Visitor IP address | 93.12.34.56 |
ID_call | Unique Call ID in Ringostat | 9876543 |
The_number_in_the_E.164_format | Customer phone number | 380991234567 |
Responsible_managers | Manager IDs in the distribution | [101, 205] |
Call_forwarding_scheme | Redirection scheme name | Sales department |
Google_Analytics_resource_ID | GA Resource ID | UA-12345678-1 |
Project_ID | Project ID in Ringostat | 4567 |
Additional_number | Employee extension number | 101 |
Custom | Any parameter captured on the site | arbitrary value |
Roistat_Visit_ID | Roistat visit ID (if there is integration) | villains_visit_12345 |
User_agent | Browser and device | Mozilla/5.0... |
To add a variable, please begin typing its name or press Ctrl + Space and select the variable from the list.
Filter examples
1. Callback calls only:
(function(data) {
if (Insertion_type == 'callback') {
dataLayer.push({'event': 'RingostatCallback'});
}
});2. Only first calls from a new client:
javascript
(function(data) {
if (Unique_call == true) {
dataLayer.push({'event': 'RingostatUniqueCall'});
}
});
3. Only incoming calls from Google:
(function(data) {
if (Type == 'in' && Source == 'google') {
dataLayer.push({'event': 'RingostatGoogleInbound'});
}
});4. Send additional data along with the event(to then use in GTM):
(function(data) {
if (Insertion_type == 'callback') {
dataLayer.push({
'event': 'RingostatCallback',
'call_source': Source,
'call_medium': Medium,
'call_campaign': Campaign,
'call_page': Last_Page
});
}
});
After that, these fields are available in GTM as Data Layer variables, and they can be passed, for example, to GA as event parameters.
Important:
Variables are written with a capital letter. — Insertion_type, Source, Typeetc. If you writeinsertion_type(small) - will not work.
Static numbers are not transferred.— if the number is not from dynamic substitution and not Callback, the function is not called.
Forgot to post to GTM— changes in GTM after saving the tag/trig