In the Ringostat Panel, you may configure call transmission through Custom JavaScript Functions for different substitution types: Callback or calls from dynamic number substitution.
Calls from static number pools that do not originate from the website cannot be transmitted in this way.
To configure this, please add a JS function in the section Call tracking → Custom JavaScript Functions.
Example configuration — transmitting the Call via Callback event
To do this, please click Edit code and add the following code along with the event name — for example, RingostatCallback:
(function(data) {
if (Insertion_type=='callback')
{
dataLayer.push({'event': 'RingostatCallback'})
}
});
You may choose the event name freely — the most important part is linking it to further settings in GTM.
In the GTM interface, please create — as described above — a trigger of the Custom Event type, with the name corresponding to the defined event:
Next, please go to the Tags section and create a new tag, setting:
Tag type – Google Analytics / Universal Analytics
Tracking type – Event
Category – event name (the same as in the trigger)
Action – action
Label – event label
Value – event value (e.g., 10)
Google Analytics settings – GA identifier or a variable containing the identifier
Activation trigger – the trigger created earlier
After completing these steps, please save and publish the changes.
After a Callback-type call appears on the website, an event with the name you specified will appear in the Google Analytics reports.
Available additional filters
Below are the parameters that can be used to create filters:
Parameter | Description |
Type | Call type: in/out/callback |
Call count | How many calls the clietn made |
Pool name | Name of the number pool (usually indicates the source/channel to which the number is assigned) |
Source | Traffic source of the visitor – UTM utm_source |
Medium | Traffic medium – UTM utm_medium |
Campaign | Advertising campaign – UTM utm_campaign |
Content | Ad content – UTM utm_content |
Keyword | Keyword used in the campaign – UTM utm_term |
Visitor UUID | Google Analytics Client ID of the visitor |
Visitor IP | Visitor’s IP address |
Google_Analytics_resource_ID | Google Analytics tracking ID |
Unique_call | Indicates whether this is the first call from the given number |
The_number_in_the_E.164_format | Phone number in E.164 format (up to 15 digits, usually with “+”) |
Responsible_managers | List of employee IDs participating in call handling |
ID call | Unique call ID in Ringostat |
Custom | Custom parameter captured on the website |
Roistat_Visit_ID | Roistat visit ID (if integration is active) |
Last Page | Page from which the call was made |
Insertion type | Substitution type: Dynamic/Static/Callback |
Referrer | Source/referrer from which the visitor arrived |
User_agent | Device and browser information |
Call_forwarding_scheme | Name of the forwarding scheme to which the call was routed |
Project_ID | Project ID in Ringostat |
Additional_number | Internal employee number in the system |
To add a variable, please begin typing its name or press Ctrl + Space and select the variable from the list.
