As is well known, among other tools, Google Ads offers us a convenient report editor. Let's figure out how it can be used to import and analyze data from call tracking.
What is needed for this?
An active Google Ads account.
A link between Google Ads and Google Analytics 4.
Configured goals in Google Analytics 4 for transmitting call events (how to do this is written here).
Import calls from Google Analytics 4 into the Google Ads account.
Next, it's simple: in the Google Ads account, go to the menu "Campaigns" -> "Insights" -> "Report editor".
You will be automatically directed to the window for creating reports. This is where previously configured reports are saved, for example:
Select the category "Goals and conversions" -> "Goals".
We see a list of all conversions in your account. Here, we also select the appearance of the report:
To see calls specifically, it is necessary to select the "Filter" button in the column where the appearance is selected:
Select all call-related conversions in the filters:
Now you can customize the report according to your needs and tasks.