Callback Statistics shows the effectiveness of the widget and allows you to separately track customer calls that were made using it.
The statistics contain clear information about calls in the form of the Callback Funnel, Callback Chart, and Callback statistics, which makes it easy to assess the overall picture. Now let's look at the report in more detail.
1. Callback Funnel — consists of blocks:
Sessions
Opened Callback forms
Total calls
Unique calls
Target calls
Unique target calls
View of the callback funnel by calls:
2. Callback Chart
Callback Chart — contains information similar to the Callback Funnel, but in the form of a scatter chart broken down by days within a specified date range.
3. Callback Statistics
Callback Statistics — this report contains information about which advertising channel the user came from to the site and ordered a call. The referral source, campaign, and keyword are taken into account. This is important information, since the most interested customers usually reach out through the callback order form.
Example:
This report can be customized by adding the necessary fields or changing the filter. To do this:
Click the "configure" button in the top right corner of the Callback statistics page.
Enter the name of the new report
Set the data to be displayed in the report
Select the parameter by which the report will be generated
If necessary, set additional filters. Selecting the "AND" indicator will combine the conditions, and the report will only be generated when all selected conditions are met. Selecting the "OR" indicator generates the report when at least one specified condition is met.
Click the Save button — your report is ready!