Setting up Google Analytics 4 goals — Callback
Eugene Zastup avatar
Written by Eugene Zastup
Updated over a week ago
  1. Firstly, create "Custom Definitions" for the parameter the conversion is based on. Go to the "Configure" => "Custom Definitions" and click "Create custom dimensions".

    1.1. Enter a name such as "Call_disposition" (without space).

    1.2. The default scope is "Event". Do not change this value.

    1.3. In the description, enter "Call disposition".

    1.4. Select an event parameter such as "disposition".

    Do not create a custom parameter if you have already made the same one before.

  2. Let's set up the "Audience". Go to "Configure" => "Audiences" section. And click "new audience".

    2.1. Then click "Create a custom audience".

    2.2. Enter a name for the new audience (for example, "Callback"). After that, set up the conditions:

    2.2.1. Click "Events" and select call.

    2.2.2. Add the "Replace_Type" parameter that you created earlier.

    2.2.3. For conditions, select "exactly matches (=)" and set the value: "callback".

    2.2.4. Don't forget to specify "Audience Trigger" without spaces. For example, "Callback".

  3. The last step is to set up conversion for this audience. Go to "Configure" => "Conversions". And click "New conversion event".

    Give the conversion name the same as the audience trigger"Callback" and save.

    Conversion events are automatically enabled.

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